In Review of Bottlemania: How Water Went on Sale and Why We Bought It by Mark Coleman he reviews and talks about Bottlemania by Elizabeth Royte. He goes over some major topics that she covers in her article and gives his point of view on it. The audience in this piece is everyone in the world, but mainly American’s. Coleman is trying to put what Royte was talking about and expand it. He wants America and the world to see all the points she was trying to point out throughout her piece Bottlemania. He tries to appeal to them by starting the article off with facts about how many gallons of water American’s have consumed in the past few years.  Coleman mainly uses ethos as the rhetorical element. He uses the creditability of Elizabeth Royte and then also uses statistics on how much water American’s have consumed and discarded in bottled water. This article is an effective argument, because he has very well sources. By referring to the statistics in the beginning it starts building the ethos right off the bat. Than after that he does into talking about Royte’s piece and brings up the most important parts of her article.