In Review of Bottlemania: How Water Went on Sale and Why We Bought It by Mark Coleman he reviews and talks about Bottlemania by Elizabeth Royte. He goes over some major topics that she covers in her article and gives his point of view on it. The audience in this piece is everyone in the world, but mainly American’s. Coleman is trying to put what Royte was talking about and expand it. He wants America and the world to see all the points she was trying to point out throughout her piece Bottlemania. He tries to appeal to them by starting the article off with facts about how many gallons of water American’s have consumed in the past few years. Coleman mainly uses ethos as the rhetorical element. He uses the creditability of Elizabeth Royte and then also uses statistics on how much water American’s have consumed and discarded in bottled water. This article is an effective argument, because he has very well sources. By referring to the statistics in the beginning it starts building the ethos right off the bat. Than after that he does into talking about Royte’s piece and brings up the most important parts of her article.
In the article The Trouble with Diversity: How We Learned to Love Identity and Ignore Inequality, by Walter Benn Michaels, he is trying to state the point that the world should focus more on celebrating people’s cultures and differences and not focus on what color they are or how much money they have. Michaels audience is all the different people and races that believe they are in a certain class. He wants his audience to see that we should be loving race and identity and not what class someone is based on how much money they have. He tries to appeal to this audience by giving a quote as an example from a famous writer by F. Scott Fitzgerald and a response to this quote by Ernest Hemingway. Fitzgerald says that “the rich are different from you and me” and Hemingway’s response is “yes, they have more money.” By this quote Hemingway is telling Fitzgerald that the only difference between the rich and lower class is the money but not the people. Ethos is what sticks out the most in this article. He credits famous writers and a very famous book, The Great Gatsby. This argument is effective one. He uses good examples to state that people are not different but diverse. He talking to the people to inform everyone that people should not care about what class they are in, but celebrate that everyone is different and we should love everyone’s race.
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